Experience
My experience comes from building influencer and partnership programs from the inside - across different stages, teams, and levels of maturity.
I started where most programs do: running campaigns, testing ideas, learning what resonates, and figuring things out in practice. Over time, the work shifted toward understanding why certain things worked, how to repeat them, and what breaks as programs grow.
That’s where my focus on structure comes from. Not rigid frameworks, but ways to keep learning visible - how creators are sourced, how partnerships are managed, how performance is tracked, and how insights are carried forward instead of getting lost between campaigns.
I’ve worked across both B2C and B2B contexts, which shaped how I think about experimentation, trust, and long-term impact. Structure is what allows teams to keep experimenting, refining what works, and making confident decisions as expectations and visibility increase.
Career
Influencer Marketing Team Lead
at Omnisend
2023 – Present
Lead influencer marketing in a B2B SaaS environment, building on early efforts and scaling the channel into a more structured program
Manage and mentor a team responsible for creator partnerships
Build long-term creator relationships across YouTube, LinkedIn, Instagram, podcasts, and emerging channels
Focus on making influencer marketing results easier to understand, evaluate, and build on as the program grows
Marketing Partnerships Manager & Lead
at Oxylabs & Honeygain
2020 – 2023
Built and scaled influencer, affiliate, and partnership initiatives across consumer-facing apps and B2B tech products
Led influencer partnerships and other collaborations, working closely with partners and platforms, including reward-based and incentive-driven models
Designed internal systems to support influencer and partnership work - including outreach, communication, onboarding, and performance analysis
In earlier stages, contributed across the wider marketing mix, from content and influencer outreach to paid acquisition and social channels
Senior Team Lead (Mentor)
at Turing College
2024 – Present
Mentor students in Digital Marketing & Analytics
Support practical skill development, strategic thinking, and real-world application
Earlier roles in marketing and partnerships
2016 – 2020
Hands-on experience across influencer marketing, social media, content, and marketing operations
Built foundational skills in communication, coordination, and execution